Spent two days in Greenfield, Massachusetts last week visiting with artist/illustrator Astrid (seen here in downtown Greenfield)
planning the launch of The Scallop Christmas this fall. Visiting Greenfield brought back a few memories from my days working as newspaper reporter in the Pioneer Valley. Back then, I spent some time roaming Franklin County writing stories about such struggling mill towns as Turners Falls, about the wonderful Mole Hollow Candle in Shelburne Falls, and events in Greenfield.
In returning to the small city for the first time in a decade or so, one familiar name that jumped out at me was Wilson's, its large blue letters adorning a facade on Main Street. One of my old beats at what was then the (Springfield) Union-News was the retail industry. And most times when I wrote one of the required "How are retail sales going" stories, I called Wilson's Department Store
to get the pulse of business in that region. Even in the mid-1990s, Wilson's was a throwback to an era when nearly city and town with a downtown had its own local department store.
Unfortunately, given the era I worked as a business reporter, I wrote about the closing of several such stores, including Springfield's famed Steiger's. Somehow, even these years later, Wilson's has survived. Astrid and I visited the store and sure enough it really is a throwback. Modern items are for sale, but the feel is strictly 1960s and 1970s. There are four levels, irregularly laid out, and when shopping in the lower level you may have to watch your head for lights and overhead pipes.
According to an article in the UMASS alumni magazine, that asked the question, "Why is Wilson's in Greenfield one of the
last surviving family-owned department stores in America?"
Wilson's celebrated its 125th anniversary in 2007 and remains one of the last independent, family-owned department stores in the Northeast. The store opened as the Boston Store in 1882 and was renamed Wilson's when it was purchased by John Wilson in 1896. It was purchased by R. Stanley Reid and a partner in 1929 and has remained in the Reid family ever since.
The 45,000 square foot store anchors Greenfield's downtown and hopefully will for a long time. I love seeing small downtown's survive. A downtown with a department store reminds me a little of growing up in Eastern Maine when Freeze's Department Store was a hub.
It seems Greenfield, the county seat and a city of less than 20,000 people, is hanging in OK as well. The city sits where where Route 2 intersects with Interstate-91 and remains, at least for the moment, a safe
distant from the major malls. I spent just a couple of hours downtown—and clearly it has many issues like all downtown's—but there are still some signs of life. The World Eye bookstore remains open, The Garden shows movies every night, and traffic flows. Not a bad place to visit, if you are traveling along the Mohawk Trail through Massachusetts.
And this fall, somewhere in this city, there will be a release party and celebration of Astrid and the illustrated children's book, The Scallop Christmas. Stay tuned.
Just a side note, I also visited the Eric Carle Museum of Picture Book Art, which is
wonderful, and worth a trip off the beaten path to Amherst.