Marketing, sales of children’s books to benefit scholarship program
Islandport Press and the Island Institute, two Maine-based organizations, will team up this summer in a marketing and fundraising effort that celebrates island life, supports education, and helps promote childhood literacy and the joy of reading.
Islandport, an award-winning book publishing company, will donate 10 percent of all revenue generated by sales of its new island-based children’s picture book, Nic and Nellie, to The Island Institute’s Maine Island Scholarship Program. In addition, Islandport will donate 10 percent of sales of The Fish House Door and The Scallop Christmas. Islandport will also help promote the Island Institute and the Scholarship Program through social media and other marketing materials, and will donate copies of the books to appropriate island-based organizations.
The Island Institute will highlight the new children’s book and the partnership through both its traditional print and Internet-based communications channels as well as other appropriate avenues.
The beautifully illustrated “Nic and Nellie,” written and illustrated by Astrid Sheckels, tells the story of a young girl who looks forward to spending an entire summer on an island with her grandparents, only to become sad and homesick when the time actually arrives. Ultimately, the island, and the friends she makes there, help her overcome her fears and loneliness. Astrid also illustrated The Fish House Door and The Scallop Christmas, both award-winning children’s books which take place on working waterfronts.
“Astrid’s illustrations capture the essence of Maine’s small fishing villages and island communities, and our customers love her books,” said Lisa Mossel Vietze, manager of Archipelago, the Island Institute store and gallery. “The support by Islandport Press for our scholarship program will help even more students reach their higher-education goals.”
Archipelago will host a book release event for Nic and Nellie on July 11 from 4:30 to 6:30 p.m. For information about the event, please call Archipelago at 207-596-0701. The partnership will run from July 11 through Labor Day Weekend.
“As an island native, I have been keenly aware of the good work done by The Island Institute since it was founded in the early 1980s,” said Dean L. Lunt, publisher of Islandport Press. “This is a great opportunity to celebrate Astrid’s artistic talent, promote early literacy, and support the important work of an organization that I have witnessed firsthand.”
The Island Institute is a nonprofit organization that serves as a voice for the future of the Maine islands and the Gulf of Maine. It works to support the 15 year-round island communities, conserve island and marine biodiversity, and develop solutions that balance the needs of the coast’s nature and cultural communities. Since 1990, the Island Institute has provided more than $1 million in scholarship awards and is committed to providing higher-education and professional-development scholarship support to residents of Maine’s un-bridged island and working-waterfront communities. For more information on The Island Institute, please visit www.islandinstitute.org.
Yarmouth-based Islandport Press is a dynamic, award-winning regional book publishing company that is dedicated to telling stories rooted in the essence and sensibilities of New England. It is also committed to supporting the Maine and Northern New England community through programs and organizations such as The Island Institute. Last winter, Islandport supported WinterKids, an organization that encourages Maine’s youth to get outdoors and live healthy lifestyles.